purple

The smart and ridiculously easy way to create your perfect event
Product design

Purple is a digital platform that helps people plan corporate events, from initial ideas to budgeting, and even connecting them with local vendors.

The Issue

Purple sought assistance in designing an intuitive user interface, and make their comprehensive toolkit both functional and visually captivating.

The Goal

Streamlining Purple’s user toolkit – budgeting, scheduling, venue selection, vendor management, attendee registration, etc. – to ensure that each task is not only functional but also visually engaging.

The Process

Collaborating closely with Purple’s development and design teams, I helped translate our conceptual ideas into tangible designs. This involved incorporating buttons into the original design, enhancing the appearance and functionality of existing elements, and optimizing responsiveness throughout the platform.