Hello Purple
Hello Purple
Hello Purple
Purple is a digital platform that helps people plan corporate events,
from initial ideas to budgeting, and even connecting them with local vendors.
Purple is a digital platform that helps people plan corporate events, from initial ideas to budgeting, and even connecting them with local vendors.
UX-UI Design
Marketing Design
Prototyping
Handoff
The Issue
The Issue
Purple sought assistance in designing an intuitive user interface and making their comprehensive toolkit both functional and visually captivating.
Purple sought assistance in designing an intuitive user interface and making their comprehensive toolkit both functional and visually captivating.
The Goal
The Goal
Streamlining Purple’s user toolkit – budgeting, scheduling, venue selection, vendor management, attendee registration, etc. – to ensure that each task is not only functional but also visually engaging, without overwhelming the user.
Streamlining Purple’s user toolkit – budgeting, scheduling, venue selection, vendor management, attendee registration, etc. – to ensure that each task is not only functional but also visually engaging, without overwhelming the user.
In parallel, I created cohesive marketing design assets that aligned with the platform’s evolving identity. These included visual materials that maintained consistency across both product and promotional touchpoints — ensuring the brand voice felt unified, both within the platform and across external communications.
In parallel, I created cohesive marketing design assets that aligned with the platform’s evolving identity. These included visual materials that maintained consistency across both product and promotional touchpoints — ensuring the brand voice felt unified, both within the platform and across external communications.
In parallel, I created cohesive marketing design assets that aligned with the platform’s evolving identity. These included visual materials that maintained consistency across both product and promotional touchpoints — ensuring the brand voice felt unified, both within the platform and across external communications.
