Maya Chen

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Maya Chen

Maya Chen

moneta-vc

moneta-vc

moneta-vc

Moneta VC is one of Israel’s leading fintech-focused venture capital firms, investing in over 40 startups globally. The goal was to redesign their outdated website and overall visual identity to better reflect Moneta’s growth, clarity of vision, and strategic value in the fintech ecosystem.

UX-UI Design

Information Architecture

Website Redesign

Prototyping

Handoff

Brand Identity

Logo Design

My Role

My Role

As part of my work at Simpla Studio, I led the UX and UI redesign of the Moneta VC website, along with the creation of their new logo and brand identity. This included defining the user flow, rethinking the content structure, and designing a modern, responsive interface. The new branding communicates professionalism and confidence, while remaining accessible to both startups and investors.

As part of my work at Simpla Studio, I led the UX and UI redesign of the Moneta VC website, along with the creation of their new logo and brand identity. This included defining the user flow, rethinking the content structure, and designing a modern, responsive interface. The new branding communicates professionalism and confidence, while remaining accessible to both startups and investors.

Highlights of the Work

Highlights of the Work

I crafted a clean and intuitive layout, with visual hierarchy that supports Moneta’s messaging and portfolio. Visual elements were carefully selected to align with the new brand tone, combining minimalism with clarity and strategic edge.

I crafted a clean and intuitive layout, with visual hierarchy that supports Moneta’s messaging and portfolio. Visual elements were carefully selected to align with the new brand tone, combining minimalism with clarity and strategic edge.

Impact

Impact

The rebranded and redesigned site positioned Moneta VC as a sharp, modern, and global firm. It now serves as an effective tool for showcasing their portfolio, attracting new startups, and strengthening their presence in the fintech investment landscape.

The rebranded and redesigned site positioned Moneta VC as a sharp, modern, and global firm. It now serves as an effective tool for showcasing their portfolio, attracting new startups, and strengthening their presence in the fintech investment landscape.

*** Created in collaboration with the team at Simpla Studio***

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Maya Chen

Maya Chen

Maya Chen